
How BIG Stuff gets done....... with Athena
🚀 Why Big Stuff Gets Done — or Not
Inspired by the groundbreaking book How Big Stuff Gets Done, this page explores what it takes to deliver complex business transformation projects successfully — and how SMBs can apply these principles using the BusinessGPS 27-step framework.
Discover how aligning vision, strategy, execution, and operations — with help from Athena Executive — can turn bold ambitions into sustainable outcomes.
👉 Start mastering transformation the smarter way.
BusinessGPS.ai
At BusinessGPS.ai, we are redefining business transformation by combining AI-powered intelligence with real-world expertise to eliminate failure and build truly adaptable enterprises.
Our Mission
No more Business Transformations failures — EVER!
We equip businesses with AI-driven guidance and structured frameworks to turn change into a competitive advantage.
How BIG Stuff Gets Done
How Big Stuff Gets Done by Bent Flyvbjerg and Dan Gardner is a landmark book that’s rewriting the global playbook for delivering ambitious projects.
Hailed across industries from tech to infrastructure, it exposes the deep-rooted causes of project failure — optimism bias, poor planning, and lack of modularity — and offers data-backed, actionable strategies to reverse the 70% failure rate that plagues major initiatives. With its core mantra “Think slow, act fast,” this modern classic is empowering leaders to plan smarter, forecast better, and execute with precision.
From boardrooms to government agencies, it's become the essential guide for anyone building transformative programs — not just to avoid failure, but to deliver brilliance.
How BIG stuff gets done with Athena
Here is a structured comparison between How Big Stuff Gets Done (HBSGD) by Bent Flyvbjerg and Dan Gardner, and the BusinessGPS 27-step framework, focusing on ethos, approach, and suggested cross-influences.
✳️ Part 1: How Big Stuff Gets Done – Summary of Ethos & Approach
Core Principles from HBSGD:
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Think Slow, Act Fast – Meticulous upfront planning prevents downstream delays and overruns.
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Reference Class Forecasting – Use historical data and comparative analysis to de-bias predictions and avoid optimism bias.
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Start with the End in Mind – Envision the outcome clearly before executing.
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Modularity Over Monoliths – Break large programs into manageable, replicable chunks.
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Simplicity Rules – Overengineering increases cost and risk.
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Teams Matter – High-functioning teams correlate strongly with successful outcomes.
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Iterative Learning – Rapid feedback loops are critical to project resilience.
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Avoid the Iron Law Pitfalls – Cost overruns, delays, and benefit shortfalls are avoidable with the right method.
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Strategic Misrepresentation is Destructive – Projects fail when truth is sacrificed for approval.
✳️ Part 2: BusinessGPS Framework – Summary
Key Features of the BusinessGPS Framework:
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27 Steps Divided Across 3 Tiles – Strategy (1–9), Execution (10–18), Operations (19–27).
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O2O Process – Opportunity to Operations model ensuring continuous adaptability.
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Cognitive Architecture Integration – A unique layer addressing how decision-makers think and act.
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AI-Powered Avatars (Athena & Colleagues) – Role-based virtual advisors providing context-aware guidance.
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Alignment-Focused – Emphasizes C-suite cohesion and collective strategic clarity.
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Failure Prevention by Design – Diagnoses risks in advance, via structured assessment.
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Behavioral-Based Prompts – Drives engagement with change readiness, culture, and learning patterns.
🔍 Comparative Insights
Dimension | How Big Stuff Gets Done | BusinessGPS Framework |
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Planning Ethos | "Think Slow, Act Fast" – Prioritize planning | Emphasis on detailed strategy formulation (Steps 1–9) |
Bias Mitigation | Reference Class Forecasting | Comparative benchmarking via Athena; role-based scoring |
Execution Modularity | Strong on chunking and iterative phases | Clear segmentation in Execution and Ops steps |
Team & Culture Focus | Highlights team strength & trust | Formalized through Cognitive Architecture layer |
End-Driven Design | Encouraged throughout the book | Embodied in Strategy steps and SuccessMap creation |
AI & Technology Use | Not covered explicitly | Central – AI avatars guide, assess, and align programs |
Change as a Business Process | Project-centric transformation | Full O2O process as a continuous business capability |
C-Suite Alignment | Implicit through leader focus | Explicit with C-suite AI advisors and alignment steps |
🔧 Suggestions to Improve BusinessGPS Based on HBSGD:
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Incorporate Reference Class Forecasting Explicitly
Embed historical data-based comparative analytics as a core diagnostic tool in Step 3 or Step 10. -
Codify “Think Slow, Act Fast”
Embed a checklist or diagnostic gating system to prevent premature execution until strategic clarity is achieved. -
Greater Modularity in Execution Templates
Encourage use of standard, repeatable Execution Templates across Steps 10–18 to reflect modular thinking. -
Enhanced Team Functionality Metrics
Introduce formal measurement or mapping of team trust, stability, and composition—drawn from Flyvbjerg’s success indicators.
🔁 Suggestions to Improve HBSGD Based on BusinessGPS:
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Introduce Cognitive Architecture
Integrating psychological and behavioral alignment to explain why strategies often don’t translate to outcomes. -
Introduce the Role of AI Agents
HBSGD could greatly benefit by incorporating how AI can assist in strategic diagnostics, communication, and transformation continuity. -
Formalize the O2O Process View
While HBSGD focuses on project success, it lacks a continuous capability-building model like O2O that BusinessGPS promotes. -
Scalable Assessment Frameworks
HBSGD is rich in insight but lacks executable templates or assessments—BusinessGPS' structured 27-step model fills this gap.
🧠 Summary & Boardroom-Ready Insights
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How Big Stuff Gets Done excels in behavioral realism, reference forecasting, and success-by-design—making it a vital philosophical companion to BusinessGPS.
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BusinessGPS transforms those philosophies into operational tools, AI-aligned guidance, and a scalable digital business process (O2O).
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A hybrid model that includes HBSGD’s realism + BusinessGPS’ frameworks + Athena’s cognitive engine =
a formidable leap forward in transformation assurance.
