Start Your Transformation the Right Way
Every major initiative needs a definition phase.
StartRight30 gives you the most comprehensive, AI-augmented way to do it
and eliminates failure points before they get expensive.
Before you sign statements of work, mobilise teams, or brief vendors, you’re already making the most important decisions:
What exactly are we doing? Why? And under what constraints?
You have to define the initiative anyway. The only real choice is whether you do it as a loose collection of meetings and slides — or as a disciplined, 30-day process that builds solid foundations for everything that follows.
At BusinessGPS.ai, our recommended path is simple:
Start with Start-Right-30 to define your initiative properly.
Then use Throughput-90 and OpsMax to make sure your portfolio and operations can actually deliver what you’ve defined.
If you’re not ready for Start-Right-30 yet, you can begin with Athena Pro or try Athena for free.
You Have to Define the Initiative Anyway. Do it Properly
Every serious initiative passes through an “initiative definition” phase, whether you call it Phase-0, shaping, or discovery. That’s where most failures are seeded:
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The wrong problem gets defined
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The value story is vague
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Leaders think they agree, but don’t
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Scope and constraints are fuzzy
Start-Right-30 turns that messy pre-project fog into a structured, AI-augmented, 30-day initiative definition process. Instead of hoping it will all come together, you deliberately:
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Clarify the real problem and value
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Align leadership on a single, shared view
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Nail scope / non-scope / guardrails
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Produce a board- and vendor-ready decision pack
From One Initiative to a Deliverable Portfolio and an Execution Engine
Once you’ve defined a major initiative properly with Start-Right-30, you’re ready to look at the bigger picture and the long game.
Three Simple Steps:
Start-Right-30: Initiative Definition
30-day, high-intensity Phase-0 for one high-stakes initiative.
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Comprehensive initiative Success Map
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Go / No-Go / Fix-First decision
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Foundation for everything else
Throughput-90: Portfolio Readiness
OpsMax: Continuous Governance & Optimisation
Ongoing portfolio governance and change flywheel.
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Quarterly recalibration
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Monitoring against guardrails
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Better board and investor conversations
IF YOU’RE NOT READY FOR START-RIGHT-30
Start Smaller: Athena Pro and Free Athena
If you’re still building internal buy-in, or you’re exploring options personally before proposing a full engagement, you can start with Athena.
Athena Pro
Athena Pro: C-Suite Level Advisory in Your Pocket
Athena Pro is your personal AI co-pilot for strategy and transformation. Use it to think through your initiatives and portfolios before you commit to Start-Right-30.
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Build your own Success Maps at your pace
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Explore scenarios, risks, and narratives in private
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Prepare sharper, more grounded conversations with your colleagues
**Monthly Subscription required**
Free Athena
Free Athena: Try the Method with Zero Commitment
Experience the 9-step Success Map approach and see how it changes your thinking — without any commercial commitment.
**Athena Free is collapsed every month**
SPECIAL
OFFER
Get 25% OFF your first StartRight30
Build you foundations for even less.
More of the BusinessGPS.ai Solution Set
Around this core journey, several services support leadership, AI enablement, and oversight.
Pricing
Athena Pro
- Personal AI co-pilot for strategy
- Build Success Maps at your pace
- Explore scenarios and risks privately
Start-Right-30
- 30-day intensive initiative definition
- Comprehensive Success Map creation
- Go / No-Go / Fix-First decision framework
- Leadership alignment sessions
- Board-ready decision pack
- AI-augmented analysis tools
- Expert facilitation throughout
- Foundation for Throughput-90
About the Coach
Mark Waller, Transformation Strategist
With 25+ years leading transformation programmes across financial services, technology, and professional services, Mark helps organisations define initiatives properly before they commit resources. His approach combines strategic rigour with AI-augmented methods to eliminate the failure points that derail most major programmes.
More Reasons Why This is Valuable
Most transformation programmes fail not because of poor execution, but because they were poorly defined from the start. By investing 30 days in rigorous initiative definition, you eliminate the ambiguity, misalignment, and scope creep that derail most major programmes. The result: clearer decisions, faster mobilisation, and dramatically better outcomes.
Book a conversation today to discuss how Start-Right-30 can transform your next major initiative.