A 30-day cohort programme for leadership teams
Stop Starting Transformations.
Start Finishing Them.
Start Right 30 takes your leadership team from scattered thinking to strategic clarity in 30 days. Build TCM Success Map Steps 1-3 together - with facilitation, peer accountability, and a framework that actually works.
Limited to 20 executives per cohort. Includes Athena V3 Personal for every participant.
Start Right 30
Strategic Clarity in 30 Days
Steps 1-3 of Your TCM Success Map
Why Transformations Keep Starting - And Stopping
Let me describe a pattern I've seen hundreds of times.
A leadership team gets excited about a transformation. There's energy in the room. Everyone agrees something needs to change. Someone books a two-day offsite. Post-its go on walls. Strategy decks get written.
Six months later? Nothing's moved.
Not because people didn't care. Not because the idea was bad. But because nobody took the time to build a real foundation.
Here's what typically goes wrong:
- ! Scattered thinking. Everyone has opinions, but nobody has structure. The "strategy" is actually a collection of assumptions that haven't been tested or aligned.
- ! Hidden misalignment. Leaders think they're agreeing, but they're actually talking past each other. Different mental models. Different definitions of success. Different risk tolerances.
- ! No real commitment. Without structured accountability, "transformation" stays on the to-do list - behind everything that's urgent today.
- ! False starts. The team jumps into execution before the foundation is solid. Three months in, they hit a wall. They go back to the drawing board. Again.
Sound familiar?
THE SOLUTION
Introducing Start Right 30
A 30-day facilitated programme that takes your leadership team from scattered thinking to strategic clarity.
Start Right 30 isn't another workshop or training session. It's a structured journey that builds the foundation for transformation success.
Over 30 days, you and your leadership team will:
- + Build Steps 1-3 of your TCM Success Map - together
- + Surface and resolve misalignments before they become conflicts
- + Develop a shared language for transformation decisions
- + Create accountability through peer pods and weekly check-ins
- + Leave with clarity you can actually execute on
The result: A leadership team that's genuinely aligned on context, goals, and strategy - not just nodding in meetings.
| Step | Name | What You'll Build |
|---|---|---|
| Step 1 | Tune In | Deep understanding of your business context |
| Step 2 | Set Targets | Clear, aligned transformation goals |
| Step 3 | Crystallize Strategy | A strategy your whole team can articulate |
Three Steps. Thirty Days. One Aligned Team.
Step 1: Tune In - Context Is King
Before you can transform, you have to understand where you are.
What you'll do:
- Map your current business landscape
- Surface the constraints nobody talks about
- Understand the political dynamics at play
- Identify what's actually driving decisions (not what's written down)
What you'll leave with:
- Documented business context
- Shared understanding across leadership
- Visible constraints and dependencies
- A foundation everyone agrees on
Step 2: Set Targets - True North Engaged
Transformation fails when leaders have different destinations in mind.
What you'll do:
- Define what success actually looks like
- Quantify the outcomes that matter
- Surface the hidden disagreements about priorities
- Build goals everyone can commit to
What you'll leave with:
- Clear, measurable transformation goals
- Aligned priorities across leadership
- Documented success criteria
- A target everyone owns
Step 3: Crystallize Strategy - Opportunity Addressed
Strategy isn't a deck. It's a decision framework everyone can apply.
What you'll do:
- Convert context and goals into strategic choices
- Test your strategy against real constraints
- Build the narrative that explains why this approach
- Prepare to communicate with clarity
What you'll leave with:
- A clear strategic direction
- A story you can tell consistently
- Decisions documented and defended
- Readiness to move forward
Integration & Completion
Bring it all together and plan your next steps.
What you'll do:
- Integrate Steps 1-3 into a complete foundation
- Review and strengthen your TCM Success Map
- Plan your next steps (whether that's Throughput-90 or independent execution)
- Celebrate progress and cement accountability
What you'll leave with:
- A complete TCM Success Map foundation (Steps 1-3)
- Clear path forward
- Peer connections that last beyond the programme
How Start Right 30 Works
The Weekly Rhythm
Week 1: Context
- Monday: Kickoff call with full cohort
- Midweek: Individual TCM Success Map work in Athena
- Thursday: Live Q&A with Mark Waller (60 mins)
- Weekend: Peer pod check-in
Week 2: Goals
- Same rhythm, deeper work
- Peer pods share progress
- Live sessions address blockers
Week 3: Strategy
- Strategy crystallization
- Cross-team perspectives
- Prepare for integration
Week 4: Integration
- Final integration session
- Individual reviews available
- Graduation and next steps
Peer Pods
You won't do this alone.
Each participant is placed in a peer pod - 4-5 executives from non-competing companies facing similar transformation challenges.
Why peer pods work:
- + Accountability that isn't from your boss
- + Fresh perspectives from outside your bubble
- + Relationships that last beyond the programme
- + A support network for future challenges
Live Sessions with Mark Waller
Every Thursday, join a live 60-minute session with Mark Waller.
What these sessions include:
- + Hot seat coaching for participants who want feedback
- + Pattern sharing across the cohort
- + Deep dives on common challenges
- + Direct answers to your questions
Not recorded. Not passive. Active participation encouraged.
Your Athena V3 Workspace
Every participant gets Athena V3 Personal included (£297 value).
Use Athena between sessions to:
- + Document your thinking privately
- + Test scenarios before sharing
- + Prepare for live sessions
- + Build your TCM Success Map step by step
Is Start Right 30 Right For You?
Start Right 30 is built for:
- + Leadership teams preparing for significant transformation
- + Executives who sense misalignment but can't quite pin it down
- + Teams who've tried the "two-day offsite" approach and watched it fizzle
- + Leaders who want external structure and accountability
- + Organisations serious about building transformation capability
Start Right 30 is probably not for you if:
- - You want someone else to build your strategy for you
- - You're looking for a passive "watch and learn" experience
- - Your team isn't ready to commit 3-4 hours per week for 30 days
- - You're already in active programme execution (consider Throughput-90 instead)
Ideal Company Profile
Everything You Need for Strategic Clarity
Core Programme (£1,997)
| Deliverable | Description | Value |
|---|---|---|
| 4 Live Sessions | Weekly 60-minute calls with Mark Waller | £2,000 |
| Peer Pod Placement | 4-5 executive peers for accountability | Priceless |
| Athena V3 Personal | Full AI workspace for each participant | £297 |
| TCM Success Map Template Pack | Steps 1-3 templates and frameworks | £97 |
| 60-Second Pitch Template | Articulate your transformation clearly | £47 |
| Alumni Community Access | Lifetime access to peer network | £197 |
| Programme Workbook | Structured guide for all 30 days | £97 |
Early Bird Bonus - Save 50%
£997 (save £1,000)
Early bird participants also get:
- + Priority peer pod placement
- + First pick of hot seat slots
- + Founding member status in alumni community
The Math on Strategic Clarity
| Option | Cost |
|---|---|
| Traditional strategy consulting engagement | £15,000 - £50,000 |
| Leadership offsite + facilitation | £5,000 - £15,000 |
| Cost of one failed transformation initiative | £100,000 - £1,000,000+ |
| Cost of leadership misalignment (6 months) | Immeasurable |
| Start Right 30 | £1,997 |
Start Right 30 isn't about the £1,997. It's about what happens if you don't build this foundation.
Without clarity, you'll likely:
- Start a transformation that stalls at month 3
- Discover misalignment when it's expensive to fix
- Waste months of leadership time on false starts
- Hire consultants to tell you what you could have figured out
With Start Right 30:
- Build the foundation that makes everything else work
- Surface misalignment before it costs you
- Create accountability that actually sticks
- Leave with clarity you can execute on
Complete Steps 1-3 or Your Money Back
Here's our promise:
If you do the work - complete the sessions, engage with your peer pod, build your TCM Success Map - and you don't achieve clarity on your context, goals, and strategy...
We'll refund your full investment.
No games. No hoops. If you put in the effort and don't get results, you shouldn't pay.
This guarantee requires:
- + Attendance at all 4 live sessions (or watch recordings within 48 hours)
- + Completion of weekly TCM Success Map work in Athena
- + Active participation in peer pod check-ins
- + Good faith engagement with the programme
If you do all that and still don't have clarity? Full refund.
Questions You Might Have
Plan for 3-4 hours per week:
- 1 hour: Live session (Thursday)
- 1-2 hours: TCM Success Map work in Athena
- 30-60 mins: Peer pod check-in
- Optional: Hot seat prep, reflection time
Yes - and we recommend it. Team packages are available for 3 or 5 people from the same organisation. Each person still gets their own Athena workspace and joins the full programme, but you'll also have internal alignment sessions.
Recordings are available within 24 hours. To maintain guarantee eligibility, watch within 48 hours. But we strongly encourage live attendance - the value comes from participation.
No - it's included. Every participant receives Athena V3 Personal (£297 value) as part of Start Right 30.
You'll have completed TCM Success Map Steps 1-3. From there, you can:
- Continue to Throughput-90 for the complete 9-step framework
- Execute independently with your new foundation
- Use Athena ongoing for strategic thinking support
We'll discuss your path during Week 4.
We run new cohorts regularly. Dates are posted on the website. Early bird pricing is available for each cohort until capacity fills.
We intentionally mix industries. Cross-pollination creates fresh perspectives. Peer pods are assembled to ensure variety while avoiding direct competitors.
Where Start Right 30 Takes You
START RIGHT 30 You are here
- Steps 1-3 complete
- Foundation for everything else
THROUGHPUT-90 (Next step)
- Steps 4-9 complete
- Full TCM Success Map
- GO/NO-GO decision capability
OPSMAX-360
- Steps 10-27 complete
- Full transformation lifecycle
- Continuous capability
"Start Right 30 gave us the foundation we'd been missing. Three months later, we started Throughput-90 and the clarity we'd built carried us through."- CEO, Professional Services
"The peer pod was unexpected gold. I still meet with those executives monthly."- CFO, Manufacturing
"We nearly started a £10M transformation without this foundation. Thank God we didn't."- CIO, Healthcare
Thirty Days to Change Everything
Every successful transformation starts with clarity. Not enthusiasm. Not good intentions. Clarity.
- + A structured process that forces alignment
- + Peer accountability that keeps you moving
- + Facilitation from someone who's seen hundreds of transformations
- + AI support through Athena V3 for every participant
- + A foundation that makes everything else possible
- + A guarantee that you'll achieve clarity
For £1,997 - or £997 if you're decisive - you get:
4 live sessions with Mark Waller | Peer pod with 4-5 executive peers | Athena V3 Personal included | Complete TCM Success Map for Steps 1-3 | Alumni community for life
P.S. - If you're still reading, you're probably the right person for this.
The leaders who get the most from Start Right 30 are the ones who sense something isn't right. Who feel the misalignment. Who know the next transformation can't be "more of the same."
Trust that instinct. Thirty days from now, you'll have the clarity to act on it.
Join the Next Cohort - £1,997