For Start Right 30 graduates ready for the complete picture
You've Got Clarity.
Now Get Certainty.
Throughput-90 takes you from Steps 1-3 to the complete 9-step TCM Success Map. In 90 days, you'll have the full picture - and a GO/NO-GO decision you can trust with your career.
Prerequisite: Start Right 30 completion required. Haven't completed Start Right 30?
TCM Success Map
9 Steps to Transformation Certainty
Steps 1-3 Complete | Steps 4-9 in Throughput-90
You've Done the Hard Part. Now Finish It.
If you're reading this, you've already done something most leadership teams never do.
You built a foundation.
Through Start Right 30, you and your team developed clarity on your context (Step 1), aligned on goals (Step 2), and crystallized a strategy (Step 3).
That's more than 90% of transformations ever achieve. Seriously.
But here's what you probably sense:
You've got a strategy. But you don't know if you can actually execute it. You've got goals. But you haven't validated whether your organisation can reach them. You've got clarity. But not certainty.
The TCM Success Map has 9 steps for a reason. Steps 4-9 are where strategy meets reality:
- - Platform decisions
- - Ecosystem dynamics
- - Execution readiness
- - Portfolio alignment
- - Resource requirements
- - The GO/NO-GO gate
Throughput-90 takes you there.
All 9 Steps. One Clear Decision.
Your TCM Success Map has 9 steps. You've completed 3. Here's the complete picture:
| Step | Name | What You Built |
|---|---|---|
| Step 1 | Tune In | Your business context |
| Step 2 | Set Targets | Your transformation goals |
| Step 3 | Crystallize Strategy | Your strategic direction |
| Step | Name | What You'll Build |
|---|---|---|
| Step 4 | Advantage Engineered | Your platform strategy |
| Step 5 | Winners Attracted | Your ecosystem approach |
| Step 6 | Optimal Impact Decision | Your platform investment decision |
| Step | Name | What You'll Build |
|---|---|---|
| Step 7 | Boundaries Defined | Your portfolio scope |
| Step 8 | Gameplay Crafted | Your delivery approach |
| Step 9 | Commander's Intent | Your mission clarity |
At the end of Step 9, you'll have a GO/NO-GO decision - the definitive moment where you know whether this transformation should proceed.
Not a guess. Not a hope. A decision backed by a complete assessment of context, strategy, platform, ecosystem, and execution readiness.
The Decision That Changes Everything
Here's a truth nobody wants to talk about:
Most transformation decisions are made without adequate information.
Leaders commit hundreds of millions of pounds based on:
- ! A business case built on assumptions
- ! A strategy deck that hasn't been stress-tested
- ! Enthusiasm that fades when reality hits
- ! Political pressure to "show progress"
The GO/NO-GO gate is different.
If GO:
- + Confidence to commit resources
- + A clear picture of what you're signing up for
- + Stakeholder alignment before execution begins
- + A reference point for governance
If NO-GO:
- + Permission to stop before wasting resources
- + Clarity on what needs to change
- + Political cover for saying "not yet"
- + The foundation to try again when conditions change
Some Throughput-90 cohorts end with a NO-GO decision. That's not failure - that's the system working.
Better to know at 90 days than at 9 months.
How Throughput-90 Works
Steps 1-3 Validation
For Start Right 30 graduates - quick validation that your foundation is solid.
- Review and refresh your Steps 1-3
- Address anything that's shifted
- Prepare for Steps 4-6
Step 4 - Advantage Engineered
Your platform strategy.
- Assess your current platform landscape
- Identify platform opportunities
- Define your technology direction
Step 5 - Winners Attracted
Your ecosystem approach.
- Map your ecosystem stakeholders
- Define partnership strategy
- Build your ecosystem model
Step 6 - Optimal Impact Decision
Your platform investment decision.
- Validate platform economics
- Assess implementation readiness
- Make platform GO/NO-GO
Step 7 - Boundaries Defined
Your portfolio scope.
- Define what's in and out
- Set WIP limits
- Establish governance boundaries
Step 8 - Gameplay Crafted
Your delivery approach.
- Define execution methodology
- Build delivery structure
- Align teams
Step 9 - Commander's Intent
Your mission clarity.
- Crystallize the mission
- Align stakeholders
- Prepare for decision
GO/NO-GO Gate - Decision Point
The definitive decision point.
- Full assessment review
- Stakeholder alignment session
- GO or NO-GO determination
The Rhythm
Weekly:
- Live strategy session (90 mins)
- Peer cohort discussions
- TCM Success Map work in Athena
Monthly:
- 1:1 executive coaching (60 mins)
- Deep dive on your situation
- Private, confidential, tailored
Throughout:
- Peer cohort community
- Athena Pro workspace
- Template library for all steps
The Complete TCM Success Map
Documentation
- + Complete 9-step TCM Success Map
- + Platform strategy assessment
- + Ecosystem analysis
- + Portfolio scope definition
- + Delivery approach document
- + GO/NO-GO decision brief
Decisions
- + Platform investment direction
- + Ecosystem partnership approach
- + Portfolio boundaries
- + Delivery methodology
- + The GO/NO-GO decision itself
Capability
- + Leadership alignment across all 9 steps
- + Shared language for transformation
- + Decision framework you can use again
- + Foundation for execution (if GO)
Not a Course. A Transformation.
Weekly Live Sessions
Every week, join a 90-minute live strategy session.
Format:
- - 30 mins: Concept introduction and framework
- - 40 mins: Hot seat coaching (rotating participants)
- - 20 mins: Q&A and peer discussion
Led by Mark Waller - who's assessed hundreds of transformation programmes.
Monthly 1:1 Coaching
Three private sessions with Mark Waller over the 90 days.
What these sessions are for:
- + Deep dive on your specific context
- + Confidential discussion of blockers
- + Political navigation advice
- + Leadership coaching on transformation decisions
60 minutes each. Scheduled at your convenience.
Peer Cohort
You're not doing this alone.
Your cohort includes executives from other organisations going through the same process. You'll share perspectives, challenge each other's thinking, and build relationships that last beyond the programme.
Athena Pro Workspace
Every participant receives Athena Pro - an advanced version of Athena V3 with:
- + All 9 TCM Success Map steps (not just 1-3)
- + Advanced scenario modelling
- + Portfolio assessment tools
- + Executive reporting templates
Included in your investment. Yours to keep.
Is Throughput-90 Right For You?
Start Right 30 completion is required.
Throughput-90 builds on the foundation you developed in Start Right 30. Without Steps 1-3 complete, you'll struggle with Steps 4-9.
Throughput-90 is built for:
- + Start Right 30 graduates ready to complete the picture
- + Leadership teams approaching a major transformation decision
- + Executives who need GO/NO-GO clarity before committing resources
- + Organisations that want to decide with confidence, not hope
- + Leaders who value independent assessment over internal politics
Throughput-90 is probably not for you if:
- - You haven't completed Steps 1-3 (do Start Right 30 first)
- - You're already in active execution (consider OpsMax-360)
- - You want someone else to make the decision for you
- - Your team isn't ready to commit 4-5 hours per week for 90 days
Everything You Need for Complete Clarity
Core Programme (£5,997)
| Deliverable | Description | Value |
|---|---|---|
| 13 Live Strategy Sessions | Weekly 90-minute sessions | £6,500 |
| 3x Monthly 1:1 Coaching | Private executive sessions | £1,500 |
| Athena Pro Upgrade | Advanced AI workspace | £497 |
| All 9 Step Templates | Complete template library | £297 |
| Super CFO Business Case Framework | Methodology access | £500 |
| Start Right 30 for New Team Member | Onboard someone new | £997 |
| Alumni Community Access | Lifetime peer network | £197 |
Early Bird Bonus - Save £1,000
£4,997
Early bird participants also get:
- + Priority 1:1 scheduling
- + First pick of hot seat slots
- + Direct access to Mark between sessions
What's the Real Cost of Not Knowing?
| Option | Cost |
|---|---|
| Major transformation programme failure | £1M - £50M+ |
| 6 months of misaligned execution | £500K - £5M |
| Enterprise transformation consulting assessment | £50,000 - £200,000 |
| Political fallout from a bad decision | Your career |
| Throughput-90 | £5,997 |
You're going to spend resources on this transformation one way or another.
The question is: will you spend them knowing it's the right move, or hoping it is?
Throughput-90 isn't a cost. It's insurance. It's the difference between a decision you can defend and a decision you'll have to explain.
Complete Your TCM Success Map - Guaranteed
Our promise:
If you complete the programme - attend the sessions, do the work, engage with coaching - and you don't have a complete TCM Success Map with a clear GO/NO-GO decision...
We'll extend your support until you do.
This isn't a refund guarantee. It's a completion guarantee. We're committed to getting you to the decision, not just getting you through a curriculum.
This guarantee requires:
- + Attendance at live sessions (or recording catch-up within 48 hours)
- + Completion of weekly TCM Success Map work
- + Participation in 1:1 coaching sessions
- + Good faith engagement
If you do all that and still don't have clarity? We keep working with you until you do.
Questions You Might Have
Yes. Throughput-90 builds directly on Steps 1-3. Without that foundation, Steps 4-9 won't make sense. If you haven't done Start Right 30, start there.
Plan for 4-5 hours per week:
- 90 mins: Live session
- 2-3 hours: TCM Success Map work in Athena
- Coaching sessions: 1 hour monthly (3 total)
That's why we include Start Right 30 for a new team member. Use it to onboard anyone who's joined since you completed Steps 1-3.
That's a valid outcome. A NO-GO protects resources, clarifies what needs to change, and gives political cover. Many organisations use NO-GO as a pause - returning to GO when conditions change.
You'll have a complete TCM Success Map and a GO/NO-GO decision. From there:
- If GO: Consider OpsMax-360 for execution support
- If NO-GO: Use your foundation to address gaps and reassess
- Either way: Keep Athena Pro for ongoing strategic thinking
Yes. Each participant needs their own enrollment for full programme access (live sessions, coaching, materials). Contact us for team pricing.
From Clarity to Execution
ATHENA V3 PERSONAL (£297) Complete
- Via Start Right 30
START RIGHT 30 (£1,997) Complete
- Steps 1-3: Context, Goals, Strategy
THROUGHPUT-90 (£5,997) You Are Here
- Steps 4-9: Platform, Ecosystem, Execution
- GO/NO-GO Decision
OPSMAX-360 (£15,000+)
- Steps 10-27: Full execution lifecycle
- If GO decision
"We were about to commit £30M based on a consultant's business case. Throughput-90 showed us three critical gaps. We fixed them before committing - and the programme succeeded because of it."- CIO, Financial Services
"The NO-GO decision was the hardest conversation I've ever had with the board. But six months later, they thanked me. Conditions changed, we waited, and we're now executing from a much stronger position."- COO, Manufacturing
"The 1:1 coaching sessions were worth the investment alone. Having someone who understood both the transformation and the politics was invaluable."- CDO, Healthcare
Ninety Days to Certainty
You've already done the hard part. You built the foundation.
Now finish it.
In 90 days, you'll have:
- + A complete 9-step TCM Success Map
- + Platform and ecosystem clarity
- + Execution readiness assessment
- + A GO/NO-GO decision you can trust
- + The confidence to commit - or the wisdom to wait
For £5,997 - or £4,997 early bird - you get:
13 live strategy sessions | 3 private coaching sessions with Mark Waller | Athena Pro workspace (yours to keep) | Complete template library | Alumni community for life | A guarantee of completion
P.S. - You've already proven you're serious about doing this right.
Start Right 30 showed you the power of structured clarity. Throughput-90 completes the picture.
Ninety days from now, you'll either have a GO decision you can commit to fully... or a NO-GO that saves you from a costly mistake.
Either way, you'll have certainty. And in transformation, certainty is everything.
Complete Your TCM Success Map - £5,997Haven't completed Start Right 30?
If you haven't completed Start Right 30, Throughput-90 isn't the right next step.
Build your foundation first. Steps 1-3 take 30 days. Then you'll be ready for the complete picture.